A clear value proposition in the H1, a scannable hero with one primary CTA, proof elements like testimonials or logos, benefit-driven sections, and concise navigation. Keep above-the-fold content light, fast, and mobile friendly.

Compress images, use modern formats like WebP, enable lazy loading, minimize plugins, and turn on caching with your host or CDN. Aim for under 2.5 seconds Largest Contentful Paint and under 100 KB hero images.

Design for small screens first, then scale up. Mobile-friendly layouts reduce bounce rate and improve Core Web Vitals, which supports higher search visibility and better conversions.

Unique title tags 50 to 60 characters, meta descriptions 150 to 160 characters, one H1 with keyword intent, logical H2s, descriptive URLs, internal links, and image alt text. Add a sitemap.xml and keep robots.txt clean.

Follow WCAG 2.2 AA. Use sufficient color contrast, keyboard navigability, clear focus states, semantic HTML, proper labels for forms, and alt text for non-decorative images. Accessibility helps SEO and conversions.

Optimize images, preload key fonts, reduce render-blocking scripts, and defer non-critical JavaScript. Keep CLS low by reserving space for images and embeds. Use a lightweight theme and a CDN.

One page, one primary intent. Lead with the solution, break content into short sections with descriptive H2s, include FAQs, and end with a clear CTA. Maintain consistent navigation and breadcrumbs for clarity.

Use WebP or AVIF when possible, compress to the smallest acceptable size, name files descriptively, and add concise alt text. Serve responsive srcset sizes so phones are not forced to download desktop images.

Use HTTPS with a valid SSL, keep your CMS, theme, and plugins updated, remove unused plugins, and set daily offsite backups. Add a security plugin, strong passwords, and role-based access.

Track goals and events, monitor heatmaps, and review search queries in Google Search Console. Improve pages with low click-through by refining titles and meta descriptions, speed up slow templates, and test CTAs monthly.

Use 5 to 7 top level items with clear labels. Group related pages, add breadcrumbs on deep pages, keep depth to three clicks, and place a primary CTA in both header and footer.

Start with a 16 px base, use a 1.25 to 1.33 modular scale, limit to two font families, keep line length 45 to 75 characters, and set spacing in rem for consistency. Maintain WCAG contrast.

Add Organization, LocalBusiness if you have a physical office, Service for offerings, FAQPage where relevant, BreadcrumbList, and Article for blogs. Validate with Google Rich Results Test.

Build a helpful 404 page with search and key links. Use 301s for moved content, avoid redirect chains, keep a redirect spreadsheet, and fix top 404s found in Search Console.

Assign an owner to each page, review quarterly, display a last updated date, keep a change log, and document a style guide for voice, headings, and CTAs.

Ask only essentials, use inline validation, label fields clearly, write accessible error messages, support autofill, add spam protection, and show a strong success state with next steps.

Add Open Graph and Twitter Card tags for title, description, and image. Use an image at least 1200x630, include a favicon set, and add a web manifest for consistent branding.

Use UTF-8, set the lang attribute on html, avoid hard coded dates and currencies, plan for expanded text, and keep URLs flexible for future locales like /en and /es.

Cross browser tests, mobile breakpoints, form and event tracking, 404s and redirects, metadata and schema, Core Web Vitals targets, privacy consent, backups, and a rollback plan.

Link from high traffic pages to priority services with descriptive anchors. Create hub pages that link to related content, avoid orphan pages, and keep footer links focused and useful.

Group services into logical categories, give each service its own page, link from category hubs to services, and add related links between sibling services. Keep URLs short and consistent.

Set limits for page weight, requests, and third party scripts. Example: under 150 KB CSS, under 200 KB JS, under 1 MB total, under 50 requests. Block any addition that exceeds the budget.

Load only what you use, load on the pages that need it, defer or async where possible, use server side tagging or GTM, and honor consent so marketing tags do not block rendering. Audit monthly.

Use a lightweight builder if you need speed and non technical edits. Use custom code for complex UX or strict performance. Either way use semantic HTML, clean CSS, and minimal plugins.

Use a token system. Pick a neutral scale and a primary accent. Meet WCAG contrast. Use an 8 px spacing scale for padding and gaps. Document states for hover, focus, and disabled.

Export at 2x, serve responsive srcset with sizes, prefer SVG for icons and logos, and avoid upscaling in CSS. Compress aggressively and strip metadata.

Use lowercase, hyphens, readable keywords, and stable slugs. Avoid dates and IDs. If a URL changes, ship a 301 redirect and update internal links.

Correct charset and viewport, a unique title and meta description, canonical URL, preconnect to CDN, preload key fonts, favicon set, web manifest, and Open Graph tags.

Design tokens for color, type, spacing, and radius. Components for buttons, forms, cards, nav, modals, and alerts. Content guidelines, accessibility rules, and usage examples.

Define one source of truth in GA4 or a privacy safe tool, send events via GTM, avoid duplicate tags, use clear naming, test in DebugView, and map events to real business goals.

Pick managed hosting near your audience with SSD storage, HTTP/2 or HTTP/3, Brotli, built in CDN, autoscaling, a 99.9% SLA, staging, and daily backups.

Use a CDN for all static assets. Cache images, fonts, CSS, and JS with long max age plus file versioning. Keep HTML short TTL and purge on release.

Limit weights, prefer a variable font or system stack, preload critical fonts, use font display swap, subset characters, and self host when possible.

Outcome focused H1, pain points, proof, process, pricing or range, FAQs, and one primary CTA. Keep navigation simple to avoid leaks.

Use strong verbs and outcomes, a high contrast button, one primary plus one secondary option, place CTAs in hero, mid page, and footer, confirm success clearly.

Client and challenge, constraints, process, stack, before and after, measurable results, testimonial, and a summary CTA linking to contact.

Use least privilege roles, two factor auth, auto updates, vetted plugins, a web application firewall, offsite backups, and version controlled deploys.

Use a protected staging site, sync content carefully, commit code to version control, automate deploys, and run smoke tests before going live.

Load non essential scripts only after consent, group tags by category, show region aware banners, store consent, and offer a preferences page.

Use self referencing canonicals on indexable pages, add noindex to thin or duplicate pages, and avoid blocking important URLs in robots.txt.

Create pillar pages with cluster posts, use clear categories, author pages, visible dates, a table of contents, and link to related services.

Describe the purpose and context in under 125 characters, skip phrases like image of, include a keyword only if it fits naturally.

Set width and height for images and videos, reserve space for embeds, avoid inserting content above existing text, preload fonts, limit late banners.

Use first party or cookieless tools, anonymize IPs, respect DNT, collect event data not PII, shorten data retention, and publish a clear policy.

Run external uptime checks with alerts, track 404 and 500 errors, use log aggregation, add real user monitoring, and review dashboards weekly.

Review core pages quarterly, refresh blogs monthly, rewrite top performers when intent shifts, and prune or merge low value pages twice a year.

Keep canonicals self pointing, provide clean numbered pages, add a view all option if fast, and avoid infinite filter combinations for crawlers.

Answer common questions in 40 to 60 word blocks, use FAQPage schema, define terms clearly, and link from hubs to each answer.

Send from your domain with SPF, DKIM, and DMARC, use double opt in for lists, store submissions in CRM as backup, and test across providers.

In the first 60 days monitor vitals, fix errors, publish weekly, test CTA variations, run speed audits, and start outreach to earn relevant links.